For McCain, sustainability is a global priority. Except in the Global South.
McCain claims caring for the planet is a global priority. In the rest of the world, the company already uses 100% cage-free eggs. But the Global South has not received the same priority. McCain postponed the deadline for its Brazilian brand, Forno de Minas, to 2030.
In the meantime, thousands of hens remain confined in spaces smaller than a sheet of A4 paper.
769 McCain employees have already supported our campaign, calling for transparency and action.
We are calling on international support. Let’s urge McCain’s leadership to apply the same standard across all markets, including the Global South.
Why do we need to end cage confinement?
Images are illustrative of factory farms.
Lack of space
A small cage can hold up to 12 hens. Generally, each hen has less space than a sheet of A4 paper for her entire life.
Images are illustrative of factory farms.
Frustration
Hens in cages cannot express their natural behaviours, such as fully spreading their wings, walking or building nests. This severe restriction can lead to high levels of frustration, negatively affecting their welfare.
Images are illustrative of factory farms.
Pain
Intensive confinement severely restricts natural movement, including the simple act of walking. Because they cannot exercise, hens develop fragile bones, making them highly prone to osteoporosis and painful fractures.
Imagem ilustrativa de uma fazenda industrial
Images are illustrative of factory farms.
Death
Sometimes, dead hens are left to decompose for days, forcing surviving birds to live with decomposing bodies at their feet.
Images are illustrative of factory farms.
Public health
The European Food Safety Authority (EFSA) concluded that cage systems have a higher prevalence of Salmonella compared with cage-free systems.
Images are illustrative of factory farms.
Suffering
A rigorous scientific analysis showed that transitioning to cage-free systems can prevent more than 7,000 hours of pain and suffering for each laying hen raised in aviaries rather than conventional cages.
No more cages!
Sign the petition
Five seconds of your time can make a huge difference for animals
McCain says that caring for the planet and business ethics are global priorities. Yet it postponed its public animal welfare commitment in Brazil by another five years.
McCain, show that your brand values are real—not just marketing talk. We demand that you:
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Fulfil Forno de Minas’s cage-free egg policy.
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Publish a clear and transparent action plan.
Every day without action is a missed opportunity. Animals should not wait any longer.
It’s time to act!
Pressure McCain
Join this powerful movement for change and help improve the lives of thousands of hens.
About McCain
McCain is a Canadian holding company that says its purpose is to “celebrate true connections through delicious, planet-friendly food”.
According to its founders, McCain was built on a conviction: “good ethics is good business”. Yet postponing its animal welfare policy across the board tells a different story in Brazil.
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Hazle saber a Walmart y todas sus marcas en Chile que esto es inaceptable.
Remember: the best way to protect animals is to leave them off your plate—join a plant-based eating challenge and make a positive change today!